Ways of Real Estate marketing

The days of an advertising campaign driven by print media are over. Print media as one component of an effective marketing campaign is a better strategy. Why? For the home buyer, printed media presents a flat, one-dimensional experience: an ad with abbreviated terms and maybe one property photo. For the real estate professional, the newspaper is a one-shot deal. You pay once and get a one-time exposure. Conversely, the Internet provides a far richer experience for home seekers. They receive virtually unlimited property information, many photos, and maybe even a virtual tour — which is like an open house right from their desktop. For the real estate professional, the Internet provides a blank canvas on which to market the property for the life of the listing at a very affordable price. Internet listings are viewed nationally. They're not limited by regional boundaries, as print typically is. So, it boils down to exposure, depth of information, and value. That's why print media effectiveness is waning and being steamrolled by the Internet. However, it is best to follow a mixed approach rather than putting all of your advertising eggs in one basket.

You must first define your goals: Listing exposure? Lead generation? Company branding? Agent promotion? And then assess the return delivered by your various options. Also look at TV and radio. Then, pick a plan that fits your budget. Not all online media provide the same results. Do your research to find the best fit for you.

Courtesy: http://www.realtor.org