Why do a Real estate Seminar?

Finding new clients is one of the most critical, yet challenging, aspects of the real estate business. One successful way to do this: Hold a seminar. ”It positions you as an expert and increases your credibility,” says Dan Forbes, CRS®, GRI, broker-owner of Premier Team Inc. in Bradenton, Fla. Real estate investment seminars are the most popular, but you can choose pretty much any topic that would appeal to your targeted customer base. Then, you need equal doses of creativity and business finesse to locate a venue, publicize the event, and pull together a compelling program that leaves a lasting impression on attendees. First impressions are invaluable. Your initial contact with potential clients is a chance to make a personal connection and establish your credibility. But you can’t do that very easily with a postcard or newspaper ad. A seminar is usually an in-person event that brings together a room of prospects and lets you showcase your expertise — whether you specialize in waterfront condos or pet-friendly homes. Lorayne Morris, a broker in Calif., says she’s been holding seminars since 2003 for first-time home buyers. The seminars are designed to relieve the apprehension renters may feel as they get ready to jump into the marketplace for the first time. Morris uses a pressure-free setting to educate attendees on every step of the buying process, start to finish. The result? She generates 25 to 30 percent of her business directly from the seminars, which on average draw 15 to 20 people. Some clients are recommended to her from friends and relatives who attended the seminars, she says.If you’re looking to build a business relationship with the community, holding a seminar is worth it!